Jlag

Sustainable Planning & Development in the Glocal World

We transform the way tourism projects are managed, funded and made sustainable through:

Our activities are built around the ethical principles of the sustainable tourism industry.

We support organisations and destinations in bringing sustainability from theory to practise.

PM4SD Foundation and Practitioner certification training courses are available online

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Thank you to UNDP Armenia the PM4SD manual has been translated into Armenian.

you can download it here
PM4SD Webinar

Reshaping Tourism Through Sustainable Investments in Projects

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Tourism Consultancy

Jlag helps you with all aspects of planning and managing a successful sustainable tourism programme, strategy or project. Previous consultancy projects have covered: adoption of tourism sustainability, stakeholder management, project management, destination management, capacity building, research and marketing, workshops and events.

All of our work has one goal: helping you design, manage and deliver effective actions and sustainable projects that deliver long-term value to people and places. Even if we are “doing”, our aim is to impart the knowledge your team need to take up the baton for future projects.

Recent projects have looked at tourism through different areas: culture & heritage, food & sports, rural and coastal, accessibility, digital innovation, all with sustainability at the heart of the project.

We work in partnership with key european and international public and private tourism organizations.

About PM4SD™

PM4SD, Project Management for Sustainable Tourism, is a new methodology and qualification designed to plan and implement tourism projects with sustainability. PM4SD aims to become the internationally recognised methodology to use tourism as a force for social, economic and cultural change, supporting the delivery of successful projects in a way that ensures benefits for everyone: visitors, local communities and stakeholders alike. The methodology is based on PRINCE2®, Projects in Controlled Environments, the de facto project management standard used both in the public and private sector worldwide.

The Foundation for European Sustainable Tourism (FEST) is in charge of maintaining and disseminating the methodology worldwide.

You can visit FEST website to find out more information related to events and accredited training organisations. PM4SD applies whenever an organisation needs to plan and manage a sustainable tourism initiative, providing a guarantee that the project will be transformed into concrete actions, with clearly defined roles and responsibilities, and that these actions will have a real impact on local communities. It is a practice to be adopted for participatory, transparent and effective management. The methodology was developed and tested by Jlag in partnership with European key tourism stakeholders such as Leeds Metropolitan University and NECSTouR, and it has been certified by APMG International, a world leading examination institute. You can visit the website www.pm4esd.eu to know more about the work done during the 2013.


Why join the PM4SD Training Courses?

  • PLAN your destination with sustainability
  • DESIGN successful and sustainable tourism projects
  • MANAGE your sustainable tourism project successfully
  • LEARN how to get funding support for your tourism projects
  • MONITOR how fundings are spent
  • CERTIFY your competences in tourism management
  • INCREASE productivity
  • ENHANCE your career internationally
  • TRANSFORM your project ideas into concrete actions
  • APPLY the sustainable tourism indicators with method
  • NETWORK with key tourism players
  • DEVELOP new fresh tourism project ideas

Who is right for the PM4SD qualification?

  • Executives
  • Programme managers
  • Project managers
  • Team managers
  • Aspiring project managers
  • Project assurance
  • Project support
  • Operational line managers/staff
  • Policy makers
  • Destination managers
  • Tourism researchers and academics
  • Students
  • Public and private tourism organisations
  • Trade bodies
  • Training organisations
  • Donors

Courses and Qualification

The PM4SD qualification is organised in two levels: Foundation and Practitioner. Through dynamic lectures, case studies, and small group interactions, you will be prepared to take your tourism management skills to the next level and enhance your contribution to sustainability.

FOUNDATION QUALIFICATION
3 DAYS INTENSIVE COURSE & FINAL EXAM
The Foundation training will provide you with the knowledge and understanding to work effectively within a project management team to successfully deliver a sustainable tourism project. The foundation level is also a pre-requisite for the practitioner certification.
Visit the PM4SD Foundation page to have more information about this level as well as the next training course calendar.

PRACTITIONER QUALIFICATION
2 DAYS INTENSIVE COURSE & FINAL EXAM
A certified practitioner will have the skills to successfully manage and deliver a sustainable tourism project, using PM4SD methodology. The Practitioner is the second of the two PM4SD examinations you are required to pass to become a Registered PM4SD Practitioner.
Visit the PM4SD Practitioner page to have more information about this level as well as the next training course calendar.

Jlag and PM4SD

Jlag is the premier training provider for PM4SD. As founders of FEST, we are uniquely qualified to deliver this training. Accredited by APMG, we run regular courses in London, Rome and Brussels, with additional courses taking place across Europe and the Middle East. For more details email us at training@jlageurope.com.

We deliver PM4SD online and blended courses in partnership with TrainingAId.

Facts & Figures

We have delivered PM4SD certification trainings and capacity building workshops in:

  • more than 20 countries:
    • Italy, Belgium, United Kingdom, France, Czech Republic, Latvia, Iceland, Finland, Portugal, Spain, Malta, Greece, Tunisia, Turkey, Jordan, Canada, Armenia, Georgia, Qatar, Saudi Arabia, Iran, South Korea, United States.
  • To more than 1000 tourism professionals and decision makers
  • Representing 100 organisations from 15 countries
  • With a total of 300 professionals now certified in PM4SD

Jlag is also the main partner involved to the organization of the PM4SD Summer School,an Annual Summer School in “Leadership and Governance in Sustainable Tourism” organized by FEST, Foundation for European Sustainable Tourism, in a different European country. This European leading event, bringing together the PM4SD community, is a place where key stakeholders, project management practitioners, funders, policy makers, academics and entrepreneurs discuss and exchange knowledge, and present innovative projects in sustainable tourism.

PM4SD Manual

The PM4SD manual includes the full methodology. We highly recommend reading the manual before the training. You can buy the manual on the TSO website.

PM4SD on Linkedin

We coordinate the PM4SD Linkedin group.

Joining the Linkedin group Project Management for Sustainable Tourism you will be part of the PM4SD community to exchange ideas, case studies, learning experiences.

Join the PM4SD Linkedin Group Now

PM4SD Summer School

Jlag delivers FEST’s "Leadership and Management in Sustainable Tourism" as an annual summer school. The PM4SD summer school is the perfect place to share best practices on how to deliver effective sustainable tourism programmes and is considered one of European tourism’s leading events. It brings together key people from across the industry: donors, policy makers, industry representatives and project managers, as well as academics and entrepreneurs. The summer school event was initially created in partnership with as Leeds Metropolitan University and NECSTouR the European Network of Sustainable Regions), It is now managed by FEST in partnership with the European Travel Commission, the patronage of the European Parliament and the participation of European and International Organizations, such as UNWTO, UNEP, UNDP, World Bank, Global Sustainable Tourism Council, the Travel Foundation. Every year we launch a call for hosting organisations and we select a different destination. So far we have organised 6 editions.

  • 2013 Edition, hosted by The Suor Orsola Benincasa University of Naples, Naples, Italy
  • 2014 Edition, hosted by Seinäjoki University of Applied Sciences, Seinäjoki, Finland
  • 2015 Edition, hosted by Basquetour; in partnership with Vitoria-Gasteiz Council, Vitoria Spain
  • 2016 Edition, hosted by the Icelandic Touristic Board in cooperation with Visit North Iceland, Akureyri, Iceland
  • 2017 Edition: "Overtourism at Destinations", hosted by Sila National Park, Parco della Sila, Italy
  • 2018 Edition: "Skills, Careers and Strategic Alliances for Sustainable Tourism", hosted by Villages Nature©, Paris, France
To know more about this event click here 

PM4SD Foundation Training Courses

Program Objectives

Project management and sustainable tourism: this combination forms the basis of PM4SD™ –the international qualification for tourism project management, a new methodology and training course for designing and managing successful tourism projects. Through the PM4SD sustainability certificate, you will build your skills to implement best practices in sustainable tourism. The PM4SD qualification is the next step for anyone involved in this growing industry looking to further demonstrate their commitment to sustainable tourism. The PM4SD™ Foundation training course is a three-day intensive course. Through dynamic lectures, case studies and small group interaction, you will be prepared to take your tourism management skills to the next level and enhance your contribution to sustainability. The Foundation training will provide you with the knowledge and understanding to work effectively within a project management team to successfully deliver a sustainable tourism project. The foundation level is also a pre-requisite for the practitioner certification.

Who is right for the program?

  • Professionals involved in the day to day management of tourism initiatives for sustainable development: projects managers, executives, project officers, destination manager, members of project or programme boards, project stakeholders, tourist operators, etc.;
  • Professionals involved in decision making at a local, regional, national or international level in the fields of sustainable development policy, tourism and cultural heritage management: policy makers, project evaluators, etc.;
  • Trainers in the fields of management, tourism, heritage and culture;
  • Students in the fields of tourism and cultural heritage management;
  • Teachers and researchers in the fields of tourism and cultural heritage management;
  • Public authorities, private organisations and public-private partnerships involved in sustainable tourism initiatives.

What you can expect?

You will learn:

  • how to design, plan and implement sustainable tourism project successfully;
  • how to manage your project and your destination with sustainability;
  • how to get funding support for your tourism projects;
  • how to monitor your project;
  • how to delegate and work effectively with your team and stakeholders.

The PM4SD classes will stimulate you in developing new fresh tourism project ideas and one more key benefit is the opportunity to meet and share ideas with peers from the tourism sector who are committed to sustainable tourism.

Certification

By taking the PM4SD qualification you will be certified as Project Manager for the tourism industry. The certification is released by APMG International.

PM4SD Practitioner Training Courses

Practitioner is the senior PM4SD qualification, suitable for Programme and Project Managers already certified at Foundation level.

Building upon the Foundation course, you will:

  • Understand the relationships between the roles, management products, principles, components, techniques and processes;
  • Be able to apply the principles, components and processes to a project;
  • Be able to create and assess management products

You will understand how to tailor PM4SD effectively to a project within an organisation environment supporting PM4SD. The PM4SD classes will stimulate new sustainable tourism project ideas through dynamic lectures, case studies, and small group interactions. You will take your tourism management skills to the next level and you will be qualified as a PM4SD™ Practitioner, meaning you will be qualified to coordinate small, medium and large scale tourism projects and also as a trainer.

Summer School

Jlag delivers FEST’s "Leadership and Management in Sustainable Tourism" as an annual summer school.

The PM4SD summer school is the perfect place to share best practices on how to deliver effective sustainable tourism programmes and is considered one of European tourism’s leading events. It brings together key people from across the industry: donors, policy makers, industry representatives and project managers, as well as academics and entrepreneurs.

The summer school event was initially created in partnership with as Leeds Metropolitan University and NECSTouR the European Network of Sustainable Regions, It is now managed by FEST in partnership with the European Travel Commission, the patronage of the European Parliament and the participation of European and International Organizations, such as UNWTO, UNEP, UNDP, World Bank, Global Sustainable Tourism Council, the Travel Foundation.

Every year we launch a call for hosting organisations and we select a different destination. So far we have organised 6 editions.

2013 PM4SD Summer School:“Leadership and Governance for Sustainable Tourism”, hosted by The Suor Orsola Benincasa University of Naples, Naples, Italy 2014 PM4SD Summer School:“Leadership and Governance for Sustainable Tourism”, hosted by Seinäjoki University of Applied Sciences, Seinäjoki, Finland 2015 PM4SD Summer School:“Leadership and Governance for Sustainable Tourism” hosted by Basquetour; in partnership with Vitoria-Gasteiz Council, Vitoria Spain 2016 PM4SD Summer School “Leadership and Governance for Sustainable Tourism” hosted by the Icelandic Touristic Board in cooperation with Visit North Iceland, Akureyri, Iceland 2017 PM4SD Summer School:“Leadership and Governance for Sustainable Tourism: Overtourism at Destinations”, hosted by Sila National Park, Parco della Sila, Italy 2018 PM4SD Summer School: “Leadership and Governance for Sustainable Tourism: Skills, Careers and Strategic Alliances for Sustainable Tourism”, hosted by Villages Nature©, Paris, France

Endorsements

This PM4SD new training manual and course are long overdue. For many years donors and government agencies have funded tourism projects with the intention of making tourism more sustainable. However the objectives of the projects have often been imprecisely defined, sometimes very vague.

Prof. Harold Goodwin

Director of the International Centre for Responsible Tourism

Working with the PM4SD team we have aligned our approach to project management, from design and planning, to monitoring the results for delivery. PM4SD provides tools and techniques that enable us to enhance our projects’ performance and ensure the best outcomes are achieved.

Salli Felton

CEO, The Travel Foundation

“PM4SD can be used to enables new models for change; for example, helping organizations better integrate concepts like One Planet Living, assisting leaders in their own self development, and bringing forth cultural based leadership required for the transformational changes we need in our industry and the world."

Dave Randle

Director, The Blue Community

"Project Management for Sustainable Development is a practical methodology to improve the sustainability and quality of tourism projects and products - ultimately supporting the investment in marketing these destinations.”

Eduardo Santander

Executive Director, European Travel Commission

PM4SD could complement what has been accomplished through the Euromed Heritage Programme and instil a practice of participatory, transparent and “virtuous” management.

Christiane Dabdoub-Nasser

Team Leader Euromed Heritage Programme

Testimonials from the training courses

As a tourism teacher, I found PM4SD™ a methodology that can guide us in every project that we develop in our institutions. But, most of all, the thought that is behind this tool has a tremendous potential and can really facilitate our job. It is also important to mention the quality of trainers. It was definitely an intense and valuable training program that we had for three days in Alentejo region. Thank you for this opportunity!

Ana Isabel Rodrigues

Tourism teacher at the Polytechnic Institute of Beja, Portugal

I'm very enthusiastic about this course. I found it very useful and the future perspectives of this initiative seem to be very interesting! Teachers very nice, competent and accurate!

Stefania Mauro

Tourism Researcher SiTI
Istituto Superiore Sui Sistemi Territoriali per l'innovazione, Italy

It has been a pleasure to share three intensive days with all the participants in the training. Very recommendable method to manage sustainable tourism projects. Hope to meet you again!

Alejandro Gonzalez

Sustainable Tourism Project Manager Eco-union, Spain

Indeed a wonderful course and nice group of professionals! Last Friday I was standing in a traffic jam (long live Belgian mobility!) but was, to my surprise, already over half-way to my destination when I suddenly realized that my mind had wondered off...chewing on some of the PM4SD concepts that were addressed during the training. The PM4SD training experience is still very much going on here! ;) Thank you all!

Manu Minne

Program Coordinator ViaVia Tourism Academy, Belgium

PM4SD permits to create a community of stakeholders in tourism with a common approach on tourism management. PM4SD has filled an important lack with a common approach on tourism management. Nowadays tourism researchers have to share a common code, using a common language and a common methodology and a coherent background and exchange knowledge. Those skill has to be used in different projects with different scale: local, national, European, international tourism project. PM4SD does exactly this! Being part of the PM4SD community for me is really important for my continuous education and exchange knowledge. Thanks Silvia for the very accurate training!

Sara Levi Sacerdotti

Project manager SiTI Istituto Superiore Sui Sistemi Territoriali per l'innovazione, Italy

Having seen projects from all angles of the project cycle, and having participated in successful bids with a cumulative value of over €10m euros, we were cautious about whether there was a great deal more we could learn by attending the PM4SD training course (we'd initially signed up more as a networking exercise). But how wrong we were proved to be. The course was a really excellent way to systematically draw together all the elements you need to include when considering project development and implementation. The quality of the training delivery by JLag was outstanding, as was the input and contributions from the wide range of practitioners who were alongside us on the course. Its just a great way to map and plan out a clear and coherent strategy when working on or around a project. It has made such an impact that we have already started to apply the methods and approach in the next bid we worked on. At the same time the course did indeed prove to be a great networking platform as well! All in all we can't advocate PM4SD more strongly and indeed hope to reap the benefits very shortly in the implementation stage of our most recent bid.

Julie Scott and Jonathan Karkut

Touch TD Founders Organization

Structure and a clear orientation on product delivery are concepts that one is constantly reminded of throughout the PM4SD training workshops. My experience participating in the first European training in PM4SD has been inspiring both professionally and personally. Reflecting back on projects I have worked on, PM4SD methodology highlights the importance of roles and responsibilities at the different project management levels, and the importance of planning and continuous monitoring and evaluation for a successful delivery of project outputs, always aiming for sustainability of actions and outcomes. What’s more, the training sessions have been great hubs for networking both on a national level (training in individual cities), on a European level (training during the summer school in Naples), and on an international level (international conference leading to the Naples declaration on “the effective management of donor funded tourism projects”). This first training on PM4SD has been enriching at a practical and theoretical levels. I look forward to participate in the upcoming PM4SD Practitioner Course and to the next Summer School!

Zeinab Jeambey

Tourism Expert and consultant, Lebanon

A comprehensive toolbox for guiding the management of complex, donor-funded projects. Great to walk through the various tools and processes in a group setting to get feedback from other students/professionals and how it can be adapted to different projects.

Kelly Galasky

Planeterra

I would like to endorse PM4SD program. Sustainable tourism have to be addressed in all tourism sectors; however, it is complicated and difficult to start building sustainable tourism project without any helps. And insufficient management might make you engage in greenwashing In order to avoid risks and build an efficient project, the PM4SD comprehensively covers all process of project management from creating a project until gaining a feedback from the project’s result. The management methods to be sustainable are applicable to all tourism projects and any kinds of tourism scale. A textbook from PM4SD is highly informative, but I would like to recommend people, who plan to learn PM4SD, to take an actual lecture because youcan afford a PM4D instructor the opportunity to reach your feedbacks and questions. Moreover, the lecture is not only providing informations but also including several exercises related to each topic. This exercises also helps you to ensure your understanding. Therefore, I highly recommend all tourism industries to incorporate the PM4SD program."

Takafumi Minotani

Graduate Student Patel College of Global Sustainability at University of South Florida

When using sustainable tourism as an approach to livelihood development in developing nations, PM4SD is a practical methodology that incorporates elements of capacity building, systems analysis, asset identification and social entrepreneurship. Certification with Project Management for Sustainable Development is appropriate for both small scale community based tourism projects and helping large tourism organizations or resorts become more sustainable. As tourism is one of the best sectors for improving ther esource utilization of water, energy, and food; while at the same time preserving cultural heritage and protecting marine/environmental habitats, PM4SD Strategies will help ensure that the places we enjoy today can be enjoyed tomorrow and will continue to provide asustainable future for tourism and local communities.

Jerry John Comellas

Founder, Acorn to Oak International

"PM4SD is an intuitive methodology that can be applied to tourism projects of all types. Its addition of GSTC indicators, specific attention to tourism situations, and focus on long term benefits, stakeholders and capacity building, make it an exceptional tool to embed sustainability into tourism projects. Anyone involved in the tourism industry can benefit from the use of PM4SD. The methodology can be used to manage the project through its lifetime or techniques can be chosen that best fit a situation. Based on PRINCE2 project management, it has a foundation of proven effectiveness. Highly recommended for tourism professionals!"

Holly Prievo

Sustainability Specialist, Florida

Sustainable development is the foundation of resilient infrastructure within just communities on a healthy planet. PM4SD combines project management with sustainable development to create a systematic and holistic approach to achieving long term beneficial outcomes. A key strength of the methodology is the standardized language bringing together professionals from varying backgrounds, promoting understanding with an international vocabulary, and resulting in successful projects. Though sustainable tourism has already benefitted greatly from the influx of trained PM4SD practitioners, the opportunities for broader application of PM4SD principles will bring sustainable development to much needed regions of the world. Ms. Barbone's mission is gathering momentum along with her a solid network of trained professionals. "PM4SD has only started transforming the landscape of project management on a global scale"

Marian Davidove LD/N

Registered Dietitian and Food Sustainability Practitioner at the Florida Department of Health, US

Capacity Building for Sustainable Development

We organise capacity building activities to empower individuals, organisations and societies, to strengthen their capabilities in sustainable development.

Capacity building activities are delivered with a dynamic approach, built with techniques ant tools based on PM4SD, and planned around key topics: policy formulation, product development, marketing, destination management and destination management organisations, branding, entrepreneurship and innovation.

EU Fundings Consultancies and Training Courses

If you are considering using European funding to support your projects, we can help you to:

  • increase your knowledge of the European Policies and Funding and the role of the European Institutions;
  • assess the variety of European funding available for you;
  • translate project ideas into transnational projects;
  • prepare and submit project proposals:
  • set up transnational partnerships
  • train you in developing and managing successful project proposal in line with structured methodologies such as PM4SD and Project Cycle Management;
  • accurately evaluate your project proposal in order for it to be successful;
  • coordinate and monitor a European project;
  • design and implement a communication and dissemination plan;
  • increase your networking and lobbying opportunities

With the support of specialists and officials from the European Commission we organise tailored training courses and workshops on Eu funding, with coaching sessions and practical exercises following the “learning by doing” approach.

If you are interested write us an email: info@jlageurope.com

 Training Calendar

 Exams Calendar

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More info & registration to the course

The Team