Project Management for Sustainable Tourism, is a new methodology and qualification designed to plan
and implement tourism projects with sustainability. PM4SD aims to become the internationally recognised
methodology to use tourism as a force
for social, economic and cultural change, supporting the delivery of successful projects in a way that
ensures benefits for everyone: visitors, local communities and stakeholders alike. The methodology is based
Projects in Controlled Environments, the
project management standard used both in the public and private sector worldwide.
The Foundation for European Sustainable Tourism (FEST) is in charge of maintaining and disseminating the
visit FEST website
to find out more information related to events and accredited training organisations. PM4SD applies whenever
an organisation needs to plan and manage a sustainable tourism initiative, providing a guarantee that the
project will be transformed into
concrete actions, with clearly defined roles and responsibilities, and that these actions will have a real
impact on local communities. It is a practice to be adopted for participatory, transparent and effective
management. The methodology was
developed and tested by Jlag in partnership with European key tourism stakeholders such as
Leeds Metropolitan University
NECSTouR, and it has been certified by
APMG International, a world leading examination institute. You can visit the website
to know more about the work done during the 2013.
Why join the PM4SD Training Courses?
your destination with sustainability
successful and sustainable tourism projects
your sustainable tourism project successfully
how to get funding support for your tourism projects
how fundings are spent
your competences in tourism management
your career internationally
your project ideas into concrete actions
the sustainable tourism indicators with method
with key tourism players
new fresh tourism project ideas
Who is right for the PM4SD qualification?
- Programme managers
- Project managers
- Team managers
- Aspiring project managers
- Project assurance
- Project support
- Operational line managers/staff
- Policy makers
- Destination managers
- Tourism researchers and academics
- Public and private tourism organisations
- Trade bodies
- Training organisations
Courses and Qualification
The PM4SD qualification is organised in two levels: Foundation and Practitioner. Through dynamic lectures,
case studies, and small group interactions, you will be prepared to take your tourism management skills to
the next level and enhance your
contribution to sustainability.
3 DAYS INTENSIVE COURSE & FINAL EXAM
- The Foundation training will provide you with the knowledge and understanding to work effectively within
a project management team to successfully deliver a sustainable tourism project. The foundation level is
also a pre-requisite for the
Visit the PM4SD Foundation page
to have more information about this level as well as the next
2 DAYS INTENSIVE COURSE & FINAL EXAM
- A certified practitioner will have the skills to successfully manage and deliver a sustainable tourism
project, using PM4SD methodology. The Practitioner is the second of the two PM4SD examinations you are
required to pass to become a Registered
Visit the PM4SD Practitioner page
to have more information about this level as well as the next
Jlag and PM4SD
Jlag is the premier training provider for PM4SD. As founders of
FEST, we are uniquely qualified to deliver this training.
Accredited by APMG, we run regular courses in London, Rome and Brussels, with additional courses taking
place across Europe and the Middle East. For more details email us at
We deliver PM4SD online and blended courses in partnership with TrainingAId.
Facts & Figures
We have delivered PM4SD certification trainings and capacity building workshops in:
- more than 20 countries:
- Italy, Belgium, United Kingdom, France, Czech Republic, Latvia, Iceland, Finland, Portugal,
Spain, Malta, Greece, Tunisia, Turkey, Jordan, Canada, Armenia, Georgia, Qatar, Saudi Arabia,
Iran, South Korea, United States.
- To more than 1000 tourism professionals and decision makers
- Representing 100 organisations from 15 countries
- With a total of 300 professionals now certified in PM4SD
Jlag is also the main partner involved to the organization of the PM4SD Summer School,an Annual
Summer School in “Leadership and Governance in Sustainable
organized by FEST, Foundation for European Sustainable Tourism, in a different European country. This
European leading event, bringing together the PM4SD community, is a place where key stakeholders, project
management practitioners, funders, policy makers, academics and entrepreneurs discuss and exchange
knowledge, and present innovative projects in sustainable tourism.
The PM4SD manual includes the full methodology. We highly recommend reading the manual before the training.
buy the manual on the TSO website.
PM4SD on Linkedin
We coordinate the
Joining the Linkedin group Project Management for Sustainable Tourism you will be part of the PM4SD
community to exchange ideas, case studies, learning experiences.
Join the PM4SD Linkedin Group Now
PM4SD Summer School
Jlag delivers FEST’s "Leadership and Management in Sustainable Tourism" as an annual summer school.
The PM4SD summer school is the perfect place to share best practices on how to deliver effective
sustainable tourism programmes and is considered one of European tourism’s leading events. It brings
together key people from across the industry: donors, policy makers, industry representatives and
project managers, as well as academics and entrepreneurs.
The summer school event was initially created in partnership with as Leeds Metropolitan University and
NECSTouR the European Network of Sustainable Regions), It is now managed by FEST in partnership with the
European Travel Commission, the patronage of the European Parliament and the participation of European
and International Organizations, such as UNWTO, UNEP, UNDP, World Bank, Global Sustainable Tourism
Council, the Travel Foundation.
Every year we launch a call for hosting organisations and we select a different destination. So far we
have organised 6 editions.
- 2013 Edition, hosted by The Suor Orsola Benincasa University of Naples, Naples, Italy
- 2014 Edition, hosted by Seinäjoki University of Applied Sciences, Seinäjoki, Finland
- 2015 Edition, hosted by Basquetour; in partnership with Vitoria-Gasteiz Council, Vitoria Spain
2016 Edition, hosted by the Icelandic Touristic Board in cooperation with Visit North
Iceland, Akureyri, Iceland
- 2017 Edition: "Overtourism at Destinations", hosted by Sila National Park, Parco della
2018 Edition: "Skills, Careers and Strategic Alliances for Sustainable Tourism", hosted by
Villages Nature©, Paris, France
To know more about this event click